How do we get NYC visitors to look past just the tourist destinations and get the full NYC experience?
Let's make exploring NYC a personalized experience by showing people that NYC has so much more to offer than what people might think in relation to their interests.
Almost everything you love is connected to some NYC hidden gem, you just have to find it.
The Challenge
The Big Idea
The Message
2-D
A set of large print Ads will highlight different unusual hidden gems that can only be found in NYC. Featuring a "FIND ME IF YOU CAN" QR code that people can scan to get directed to a scavenger hunt challenge. These ads will also be featured in travel magazines.
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A filter to promote the campaign on Tiktok that works as a roulette featuring the hidden gems / unpopular or unheard of locations in NYC that people can visit. Tiktokers have the option to go to or pass the location to encourage the full city exploration. They can also use the hashtag #FindYourBigApple, and we will share it on our own IG and TikTok accounts, duetting the places they go visit.
Social media
Find your big apple: The scavenger hunt
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People can win rewards by visiting unique NYC destinations on our scavenger hunt app. All they have to do is scan the QR code to get access to our personalized scavenger hunt tours and can access more points for each location visited.​
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The scavenger hunt will act as a quiz and a learning experience based on peoples areas of interest.
​Do you like music? Go to the bars The Strokes went or to the Dakota building, where John Lennon lived.
​Do you like exploring different cultures? Visit Chinatown, Ktown and many more.
​Do you like art? Visit the parks where Basquiat sit and had a coffee.
​Do you like Food? NYC has all the different kinds of food you could possibly imagine, visit a different food location anytime.
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The possiblities are endless and all tailored to your interests
Experiential