How to introduce a new cultural experience to an already very diverse NYC?
We will give people an immersive cultural experience featuring all the welcoming aspects of an Egyptian 1950s-themed life style in a coffee shop called Effendi cafe.
Effendi cafe will fully engulf you into a periodical nostalgia lifestyle that will not only calm you but also enlighten you to the wonders of a bygone era.
The Challenge
The Big Idea
The Message
Branding
First we will bring the cafe to life through branding and design featuring famous historical musicians, actors, poets, and writers that helped shape this Era
Then we introduce the launch campaign
2-D
We will start by teasing out the opening of the cafe by releasing multiple coming soon posters that highlight interesting factors in relation to the cafe, near the location where it will be opening up.
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Social Media
Then we will post those same posters on our social media pages. Once closer to the opening date we will release reels that tease the grand opening date of the cafe. Our social media page will focus on the significance of the cafe as a place to have provocative conversations and good food as was featured in the past.
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Web design
We will also have an accessible website featuring all the details relating to the cafe .