Effendi Cafe is a 1950's / 60's Egyptian themed cafe aims to provide an immersive experience of the mid-20th century Egyptian lifestyle known as the golden era due to its vibrant arts, media production, and sophisticated social life. The title of the cafe, Effendi refers to men of property, authority, and education during this golden era in Egypt. The branding of the cafe is not only based on the cultural production of the mid-20th century Egypt, but also on the ideas of cultural sophistication as well as spiritual and intellectual enlightenment by featuring cultural elements of film, dance, fashion, music, and art in the 1950's and 60's Egypt. 

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The goal of this cafe is to create awareness of the 
Egyptian golden era that is often ignored and is little known in the US. The reason it is called the golden era is because it was an age filled with the riches of Egyptian culture, it was also a golden time for Egyptian films and music that remain famous till this very day. We hope through the use of cultural elements in our branding that we can fully engulf you into a complete 1950's Egyptian nostalgia lifestyle that will not only calm you, but also enlighten you to the wonders of a bygone era.